Executive summary
Public relations executive with 15+ years of expertise in tech and corporate communications, shaping global narratives, managing reputations, and driving media engagement. Leads high-impact campaigns for AI, SaaS, crypto, and enterprise tech, combining strategic insight with creative execution.
Led global PR for Samsung Mobile B2B, managing media and analyst relations across North America, Europe, and Asia. Oversaw SAP Digital Enterprise’s worldwide product launches and executive positioning. Directed Tata Consultancy Services (TCS)’ CEO visibility and crisis management strategy. Expert in crisis communications, M&A messaging, and brand storytelling, blending creativity with strategic execution to elevate brands and deliver results.
Purpose Worldwide
Vice President & Associate Partner | June 2021 – Present
Develop and lead global media, influencer, and analyst relations programs across AI, SaaS, crypto, enterprise tech, healthcare, and professional services. Drive brand positioning and storytelling, securing top-tier coverage in Bloomberg, CNBC, Forbes, The New York Times, and The Wall Street Journal. Oversee crisis communications, M&A messaging, and executive reputation management while directing cross-channel marketing, event production, and thought leadership initiatives.
Together for Safer Roads
Elevated executive visibility and thought leadership through high-impact media coverage and immersive event experiences, including SXSW. Led an integrated marketing strategy that positioned the organization as a leading voice in transportation safety.
Digital Turbine
Spearheaded a comprehensive brand transformation, crafting a new messaging platform, crisis response strategy, and media training program. The repositioning campaign secured top-tier media coverage and reinforced the company’s market leadership following a series of acquisitions.
Grata
Designed and executed a high-visibility awareness campaign that directly contributed to a $25M funding round, earning feature coverage in Fortune and solidifying Grata’s position as a go-to platform for private equity firms.
Upcoming events
-
Dream it.
10.21 7:00-8:00PM
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Build it.
10.21 7:00-8:00PM
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Grow it.
10.21 7:00-8:00PM
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.